Name
Mainstreaming Tomorrow: Entertainment's Power to Normalize Sustainability and Impact
Date & Time
Monday, April 21, 2025, 2:15 PM - 3:30 PM
Speakers
Jaideep Janakiram, Head of International Business at Sony Pictures Networks
Ann Canela, Niagara Cares
Ann Canela, Niagara Cares

Description
Entertainment has proven cultural influence through strategic storytelling. From "Bridgerton" sparking a surge in Regency fashion searches, "CSI" boosted forensic science enrollment, "Blue Planet II" leading to reduction in single-use plastic to "Ted Lasso" demonstrating how feel-good content emphasizes community values.
Successful cultural influence requires authentic integration that prioritizes entertainment value while subtly shifting perceptions.
How can entertainment transform sustainability as aspirational rather sacrificial to make it into a cultural cornerstone?
Location Name
Stemmons B660 T765