John Rash is the co-founder of Auteur Agency, a strategy and experience-led creative firm dedicated to engineering cultural relevance for brands . With over 30 years of experience across the USA, UK, and Australasia, he has integrated brands into culture through music, fashion, and the arts to unlock consumer connection and growth.
John's career includes roles such as Global Music Director at Bacardi Brands and Head of Strategy & International Development at Broadwicklive, the UK's second-largest festival group . He has also served as VP of Entertainment & Culture Engagement at the XPRIZE Foundation.
At Auteur Agency, John leads a team of creatives and strategists with over 600 quarters of consumer experience, offering brands strategic rigor, big ideas, creative design, and insider cultural access to foster cultural relevance and drive growth.
John's work exemplifies a commitment to integrating brands into the cultural passions of consumers, aligning with EarthX's mission to promote environmental stewardship and global collaboration.