Danna Moore is a market-based environmentalist with over 15+ years experience advancing conservation outcomes at both the local and global level. As Global Director of the PADI AWARE Foundation, she drives marine conservation programs and in-country campaigns on marine debris, vulnerable species protection, coral reefs and Marine Protected Areas. PADI AWARE Foundation leverages the collective power of the PADI dive industry - a key player in the blue economy - with a community of over 28 million divers, 6,600 businesses and 128,000 professionals across 186 countries.