Joel R. Johnson is an award-winning conservation leader and marketing strategist with a passion for protecting marine ecosystems and strengthening coastal economies. As President and CEO of the National Marine Sanctuary Foundation, he champions initiatives that invest in local communities, support sustainable marine and coastal economies, and preserve America’s marine and ecological heritage in national marine sanctuaries for future generations.
Under his leadership, the Foundation has launched initiatives that bolster the marine economy while safeguarding marine sanctuaries. Notably, the Sanctuary Community Fund was established to invest in local communities, supporting the creation and stewardship of national marine sanctuaries. This fund aims to strengthen U.S. coastal economies, protect natural environments, and preserve maritime heritage.
Johnson emphasizes the importance of community involvement in marine conservation, recognizing that thriving sanctuaries contribute to local economies through tourism, recreation, and sustainable fisheries. By fostering public-private partnerships and engaging with stakeholders, he ensures that conservation efforts align with economic growth, benefiting both the environment and the people who depend on it.
Previously, Joel served as CMO of the E.O. Wilson Biodiversity Foundation, addressing the global biodiversity crisis. He co-founded Admirable Devil, a purpose-driven marketing firm, and has held executive roles at Trout Unlimited, and various advertising agencies where his award-winning work has earned Golden Halos, Clios, and an Emmy nomination.
A lifelong advocate for increasing public access to the outdoors, Joel has fly-fished over 50 American rivers and remains dedicated to storytelling and conservation that drive both environmental and economic impact.